This course offers a detailed introduction into Digital Marketing. It analyzes, among others, what it is exactly and why it is useful, its main differences with traditional marketing, and why it has emerged during the last years. In addition, this module explains the four most important
Digital Marketing components:

  1. Content Marketing
  2. Social Media
  3. SEO
  4. Web design

These four components are the most significant aspects of Digital Marketing and it should be greatly considered when starting to promote a venture through the Internet.

The Digital Marketing course was created in order to logically integrate all the disciplines necessary for the administration of web activities, from the management of a web page, to the study of social communication plans.

  • The Course Covers
  • Background to social media
  • The state of social media in EUROPE
  • Localizing media for EUROPE
  • Consumption patterns
  • Analytics in social media
  • Conversion strategies
  • Social media policy implementation
  • Advertising on social media
  • Trend jacking
  • Employee amplification
  • Events and social media
  • Writing for social media
  • Social media and customer service
  • Playbook development